An introduction to using infographics

Sanjeet Shergill

Sanjeet Shergill, Digital Communications Assistant at Ecorys UK, explains how you could use infographics to publicise your project findings.   

Infographics have been talked about a lot recently, but what exactly are they and how can they be used effectively?

An infographic is information presented in a visual way, rather than just as words. They aim to make complex information sharable and easy to understand. Research has shown we remember only 20 per cent of what we read, but far more of what we see. In fact, an infographic is 30 times more likely to be read than a text article, and also takes up far less space.

Tips for infographic success

However, an infographic is not an automatic route to success, so think carefully about whether it’s the best way to present your information. It is always worth bearing the following in mind:

• Be sure you…